BluMedia, Acquires JustUsBoys.com and JustUsBoys.com Magazine

Published on November 25, 2009 by QueenGossip   ·   4 Comments

BluMedia, Inc. president, Mark Erickson, mark@intensecash.com announced today that BluMedia Inc., also known as IntenseCash and creator of BrokeStraightBoys.com, CollegeBoyPhysicals.com and BrokeCollegeBoys.com, will acquire the JustUsBoys.com website and magazine.

An excited Erickson said, “This will be huge for BluMedia. JustUsBoys has been one of our biggest affiliates for years and I have a lot of respect for the guys that run it. In addition, I’m eager to take control of a national magazine that is targeted to our customer base. Having the magazine and one of the largest free gay sites in the world in addition to our IntenseCash Affiliate Program and GayMainStreet.com webmaster board will give BluMedia unprecedented marketing power.”

Operations of the website and magazine are expected to follow the tried-and-true business model that has been so successful for the current owners. There are no plans to make any major changes to the operations of the website or the magazine.
To ensure a seamless transition, gay adult industry veteran Andrew “AndyMike” Yancey will become an employee of BluMedia and remain in his current position as webmaster of JustUsBoys.com. Additionally, Shannon Prewitt, one of the current owners of JustUsBoys.com, will continue to manage the JustUsBoys.com Magazine and coordinate consumer events and promotions for BluMedia.

“We’re very excited about 2010 and what these acquisitions will mean for our company. We intend to expand the circulation of the magazine, which is already the largest per issue free gay adult publication in the nation. We expect to expand the reach of JustUsBoys.com magazine by mid-year and increase penetration throughout the Midwest and other under served areas,” Erickson said. Advertisers will benefit from exposure both online and in print, reaching more potential customers than with single media platforms.

According to Prewitt, “The magazine will continue promotion of our advertiser’s products as well as BluMedia’s stable of adult sites. BluMedia is already the biggest advertiser in the magazine because they truly appreciate the power of print when it comes to building consumer recognition. So many gay publications have closed their doors recently that we believe significant opportunities exist to expand our reach nationwide. The readers are still there but the challenge for print magazines going forward will be to keep costs low and to find an economic model that works. With BluMedia’s reputation, vision and resources behind us, we will print more copies, add distribution points and may actually lower prices for our advertisers. We’ll be announcing some great advertising packages shortly that will leverage the consumer reach of the magazine along with the webmaster reach of BluMedia’s GayMainStreet.com industry chat board.”

The other owners of JustUsBoys.com, B. Thomason and J. Going, will not be leaving the adult industry entirely. While mainstream projects take up most of their time these days, they will continue to operate the adult tube site RocketTube.com along with Prewitt.

“We’re going to miss our baby, JustUsBoys.com, which we’ve grown and nurtured over the past 7 years. We’re very attached to the site and its members, hundreds of whom we’ve actually met at the many ‘JUB Meets’ held over the years. The genuine community and active discussion forums have always set JustUsBoys.com apart and made it far more than just another porn site. We couldn’t sell the site to just anyone, we had to be sure the new owner appreciated its personality in addition to its ability to generate revenue,” said Thomason. Erikson added, “I promised them that our team here at BluMedia would take really good care of what they created.”

The exact terms of the deal have not been disclosed, but the price tag, which is in the millions of dollars, is expected to create one of the largest gay-owned and operated adult companies in the world.

About BluMedia, Inc.
BluMedia is the owner of the IntenseCash.com affiliate program and a large collection of gay adult membership sites, including the internationally recognized BrokeStraightBoys.com, CollegeBoyPhysicals.com, BrokeCollegeBoys.com, BoyGusher.com, and more than a dozen other popular properties. Intense Cash offers some of the highest payouts and best conversions in the gay adult industry.

BluMedia also operates the GayMainStreet.com webmaster message board, which has become one of the most popular spots for gay webmasters to network and share ideas.

About JustUsBoys.com
JustUsBoys.com is a leading free gay website and community with one of the largest and most loyal gay adult audiences online. It serves over 1.5 million unique users per month and enjoys almost 1 million page views per day. JustUsBoys.com works with the top gay content producers in the industry to showcase the very best in gay erotica and helps visitors cut through the clutter of online gay porn to find quality membership sites suited to their tastes.

The JustUsBoys.com Magazine is a targeted print publication created for consumers interested in gay adult content and the Internet. Billed as “The Free Gay Guide to the Sexy Side of the Net,” it began in 2005 and, thanks to a great group of loyal advertisers, has steadily grown to its current circulation of 100,000 copies per issue.

Tags: Broke Straight Boys, Just Us Boys, magazine